Georgiana, Lady Alcester, Marchioness of Alcester, one of Lord Emsworth's ten sisters, mother of Gertrude; Freddie's aunt in Company for Gertrude. Lives on Upper Brook Street, Hyde Park with four Pekes, two Poms, a Yorkshire terrier, five Sealyhams, a Borzoi, and an Airedale; her long association with the species has made her a sort of honorary dog herself. Refuses to buy Donaldson's Dog Joy from Freddie until converted in Go-Getter. Dislikes Gertrude's suitor Beefy Bingham until she discovers he is the heir of a bachelor uncle high up in the shipping business.

• Company for Gertrude
• Go-Getter